A-Sun Adds FOX Sports Affiliate to Basketball Promotion

Monday, January 09, 2012

MACON, Ga. – The Atlantic Sun Conference is partnering with the local Fox Sports 1670 AM as a part of its promotional efforts leading up to the 2012 General Shale Atlantic Sun Basketball Championships, Feb. 29-March 3, at the University Center on the campus of Mercer University.

The new partnership is a first between the A-Sun and the station, and is one that conference officials expect to prove successful in promotion of men’s and women’s basketball.

“We have built an outstanding relationship with Fox 1670 and are extremely pleased to increase our partnership to include the weekly A-Sun segment in The Morning Show,” said A-Sun Commissioner Ted Gumbart. “Charles and Daniel do a terrific job of bringing local sports news and commentary to the Middle Georgia community, and it is a natural fit to include the A-Sun.”

The new partnership officially begins today and runs through the end of the championship, and includes a regular segment to highlight weekly A-Sun action – The Atlantic Sun Insider – on the Friday edition of “The Morning Show” with Daniel Shirley and Charles Olson. A schedule of commercials will also run during the station’s local and syndicated shows, and additional coverage will include live broadcasts during the championships from the University Center on the station’s local afternoon show, “The Bill Shanks Show.”

The Atlantic Sun Conference is an NCAA Division I league with 10 member institutions committed to Building Winners for Life. The A-Sun meets the challenge of maintaining the highest standards in academic and athletic achievement with a true balance between student and athlete. Headquartered in Macon, Ga., the A-Sun boasts six of the top eight media markets in the Southeast. The A-Sun includes a blend of the most prestigious and dynamic private and public institutions in the region: Belmont University, East Tennessee State University, Florida Gulf Coast University, Jacksonville University, Kennesaw State University, Lipscomb University, Mercer University, University of North Florida, University of South Carolina Upstate and Stetson University. Northern Kentucky University will also become the newest member of the A-Sun on July 1, 2012.